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The Effect of Reward Channel and Reward Time of Customer Loyalty Programs for On-offline Channels-Focusing on Department Stores and Online Shopping Stores-

机译：奖励渠道和客户忠诚度计划奖励时间对线上渠道的影响 - 专注于百货商店和网上购物商店 -

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1. Drivers of customer likelihood to join grocery retail loyalty programs. An analysis of reward programs and loyalty cards [J] . Blanca Garcia Gomez, Ana M Gutierrez Arranz, Jesus Gutierrez Cillan Journal of retailing and consumer services . 2012,第5期

机译：顾客有可能加入杂货店零售忠诚度计划。奖励计划和会员卡分析
2. Competing with loyalty: How to design successful customer loyalty reward programs [J] . Nastasoiu Alina, Vandenbosch Mark Business Horizons. . 2019,第2期

机译：与忠诚度竞争：如何设计成功的客户忠诚度奖励计划
3. Rewards that undermine customer loyalty? A motivational approach to loyalty programs [J] . Kim Kyongseok, Ahn Sun Joo (Grace) Psychology & marketing . 2017,第9期

机译：奖励，破坏客户忠诚度？忠诚计划的动机方法
4. Understanding the Relationships Between Loyalty Program Rewards and Loyalty Among Premium Customers [C] . Debra Hilgeman AMA Wenter Marketing Educators Conference . 2014

机译：了解高级客户忠诚度节目奖励与忠诚度的关系
5. Understanding the relationships between loyalty program rewards and loyalty among premium customers. [D] . Hilgeman, Debra. 2013

机译：了解忠诚度计划奖励与高级客户之间的忠诚度之间的关系。
6. Reward Design for Customer Referral Programs: Reward–Product Congruence Effect and Gender Difference [O] . Hai-hua Hu, Xin-Mu Zhang 2021

机译：客户推荐计划的奖励设计：奖励 - 产品同时效应和性别差异
7. Identification of appropriate social software applications to increasethe conversation rate and customer loyalty for online stores with accentuation of the social compon-ent at online shopping [O] . Niesel Marcus 2013

机译：确定适当的社交软件应用程序，以提高在线商店的通话率和客户忠诚度

The Effect of Reward Channel and Reward Time of Customer Loyalty Programs for On-offline Channels-Focusing on Department Stores and Online Shopping Stores-

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